Fashion retailer H&M has teamed up with designer label Marni to create a spring collection for men and women, it has been announced today.
Featuring both clothing and accessories at high street prices, the range has been created by Marni Founder and Creative Director Consuelo Castiglioni using the brand’s famous distinctive prints.
Renowned for its experimental approach to bold prints, the garments are created to match or clash and the women’s collection is African-inspired and also uses block colours.
Meanwhile, the men’s garments offer a more subtle reflection of the brand’s identity, with prints used in the lining of suits or as a contrast detail for shirts.
“We all love the collection here at H&M and we believe that our customers will do the same,” said Margareta van den Bosch, Creative Adviser at H&M.
“Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way.
“It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring“.
It is hoped that the partnership will improve sales at the retailer, which announced last month that sales in the three months to the end of August 2011 decreased three per cent on a like-for-like basis leading to a 15.5 per cent drop in profits.
In recent times, H&M has collaborated with a number of well-known designers who offer exclusive ranges in-store and online, including Karl Lagerfeld, Jimmy Choo and most recently Versace.
Castiglioni explained the inspiration behind the collection, which also includes shows, bags and scarves.
“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints,” he said.
“As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements.”
The collection will be available from March 8th 2012 in around 260 stores worldwide and online.