Monday, January 24, 2022

John Lewis launches album amid disappointing sales

Department store group John Lewis has launched an album of songs featured in its Christmas advertising campaigns in aid of charity Save The Children.

Available to pre-order on iTunes now for £7.99, the album will also be sold in 34 John Lewis stores and £2 from the sale of each album will go to the children‘s charity while £1 will be contributed to the John Lewis Partnership.

Entitled ‘Reworked‘, the album is compiled of 11 tracks which have become a hallmark of John Lewis advertising. Featuring Ellie Goulding‘s hit cover of Elton John‘s ‘Your Song‘ which provided the soundtrack to last year‘s festive advert and went to Number two in the chart, the compilation also contains songs from 2009‘s campaign, such as Taken by Trees‘ rendition of Guns & Roses‘‘Sweet Child O‘ Mine‘.

Other featured artists include Fyfe Dangerfield of the Guillemots, which appeared in the highly praised Never Knowingly Undersold advertising campaign last year, The Feeling covering the Elton John classic ‘Rocket Man‘, Amy Macdonald revisiting the Dusty Springfield classic ‘I Only Want to Be With You‘ and Dionne Bromfield re-recording Sade‘s ‘Smooth Operator‘.

“This is great music for a great cause,” said Save the Children‘s Corporate Partnerships Director Douglas Rouse

“Everyone who buys this fantastic album is directly helping some of the poorest children in the UK to fulfil their potential.”

The new album will also include Slow Moving Millie‘s cover of The Smith‘s classic ‘Please, Please, Please Let me Get What I Want‘, one of last week‘s fastest climbing track in the official charts.

Controversially chosen and announced prior to the debut of this year‘s Christmas advert, the track accompanies the ad that has captured the hearts of the nation and has been viewed by over 1.5 million people on YouTube in under a week.

John Lewis marketing director Craig Inglis said: “Over the last four years, we have become known for our innovative use of music within our TV advertising. This exciting new album reflects that success whilst also generating funds for a fantastic cause.”

Despite the popularity of the campaign however, total sales dropped 3.2 per cent for the week ending Saturday November 19th compared to the same period last year.

The retailer remains positive about the upcoming festive period however, as online sales grew 18 per cent year-on-year, and the £85.2 million profit from last week is an 11.6 per cent increase on the week before.


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