Fashion footwear retailer Office has launched a digital music campaign over the summer enlisting the likes of singer Paloma Faith, DJ Tiesto and rapper Labyrinth, it has been announced.
‘Summer Sessions’ will see each artist provide exclusive content for the retailer including playlists, free downloads and filmed acoustic sessions.
Platinum-selling crooner Paloma Faith has designed a shoe to be won as a prize as part of a one-off competition for Office fans on Facebook.
World-renowned DJ Tiesto gave away an exclusive summer track and Labyrinth recorded an acoustic session.
This content has been uploaded to its website and Facebook page with the musicians who took part adding it to their own social media profiles in the hopes of enticing digital and tech-savvy shoppers.
Office felt this fusion with music was in tune with improving the scope of its brand identity and it hopes to gain new fans in the process.
Other platforms to raise awareness of this collaboration have been through the Office newsletter, an ad inventory on the website and in stores nationwide as the retailer takes an omnichannel approach to the new campaign.
In reporting yesterday, online retailer Littlewoods announced its collaboration with celebrity Myleene Klass, a new ambassador who has designed a womenswear collection for the brand.
Bevin Donaghy, PR Manager at Office said: “Office is the undisputed leader in high street footwear fashion – consistently presenting new trends first, offering everything their customer needs, wants and more.
“As well as a consistent commitment to deliver on trend, affordable shoes, Office have cleverly built a community of shoe lovers who embrace their cross media projects.
“Office and Lucid have a great synergy, and are both leaders within fashion and music which is why we are excited to launch ‘summer sessions’ this season and will continue to collaborate in the future.”