High street fashion retailer H&M has today revealed solo artist Lana Del Rey as the new face for its autumn campaign.
It will be a modelling debut for Del Rey, who has been dubbed a modern Nancy Sinatra and therefore deemed a suitable choice to fit the retailer’s forthcoming collection of fifties style inspired pieces.
Many fashion retailers have recently bought in a famous face of the moment to help build excitement for new season collections; revving up competition on the high street.
Today it has also been announced that UK-based online fashion brand,Very.co.uk is to launch its latest fashion offering from TV presenter Holly Willoughby.
Yesterday, H&M reported a total sales rise of 13 per cent for June 2012 and a three per cent rise in its like-for-like sales.
H&M UK & Ireland PR Manager Chloe Bowers feels that the crooner, known for her dark pop songs, is an apt style icon for the new line.
“We were looking for a style icon and a successful singer to model our fall collection and so the perfect choice was Lana Del Rey,” she said.
“As well as a fantastic singer, she shows our fall fashion in a very inspiring way.”