Fast fashion retailer Primark has today opened a second store on London‘s Oxford Street, one of its biggest stores in the UK.

Following the opening of its Marble Arch store in 2007, the new82,400 sq ft flagship is located at the east end of Oxford Street and is spread over four trading floors.

Opening ahead of the Christmas trading period, the store will create 1,443 new jobs and has a capacity for almost 2,500 shoppers.

Primark now has 244 stores in the company, 157 of which are UK-based and following this opening will have 30 stores across the capital.

A prime retail shopping site, the store was built on the former Oxford Street Music Hall site and maintains its unique exterior and existing arches on the ground floor area, which have been restored.

A Primark spokesperson commented on the opening, saying: “We are very excited to open another store on Oxford Street which has come about in response to high customer demand.

“Since our first UK store opened in 1973, we have developed a loyal customer following and we are determined to provide them with the best possible shopping experience.

“We believe our winning formula of providing the latest looks at affordable prices continues to appeal to our customers.”