A handful of private equity firms have expressed interest in investing in fashion retailer Joules, boosting hopes for international expansion, it is understood.

A number of companies, including private equity firm Graphite Capital, are said to be considering investing in the chain with a number of store tours for interested parties already having taken place, according to The Evening Standard.

Advisers Rothschild were hired by the retailer, which currently owns 70 stores, in November last year and Joules hopes to sell a minority stake to raise funds for expansion both at home and abroad.

Extending its product offering is also key to the retailer‘s growth strategy and it recently introduced a homewares offer featuring duvet covers, cushions and towels.

While Joules currently operates franchise stores in Sweden and France, the retailer is plotting further expansion into Europe as well as entering the US and South-East Asian markets either in physical stores or online.