Brits wasting quarter of a billion pounds in milk a year

New research from Tetra Pak has revealed that 79 per cent of Brits are pouring 360 tonnes of milk down the drain before we are able to use it.

The findings point toward the possible solution of long life milk- yet almost half of Brits don‘t fully understand what long life milk is and one in ten believe the misnomer that it isn‘t real milk at all.

Long life milk is the same as chilled milk as it is simply heated to a higher temperature to extend its life.

Emma Marsh, head of Love Food Hate Waste, said: “Food waste is a serious problem that not only costs us money but damages the environment, too. Keeping a supply of long life milk in the cupboard is one way to help you manage your milk better, cut down your waste and save money.”

Three quarters (75 per cent) of us admit we find it ‘really annoying‘ when we are caught short without milk, and in the last two weeks alone this has happened to over 21 million Brits (34 per cent). One of the main benefits of long life milk is the convenience of its long shelf life, yet nearly two-thirds (64 per cent) of us have never or only rarely used it.

Andrew Smith, Marketing Manager at Tetra Pak UK & Ireland added: “Long life milk has some clear benefits that we know people would find useful. We want to debunk some of the myths and misunderstandings that might be stopping people taking advantage of it.”


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