British retail start-ups are being offered a golden opportunity to pop-up in one of Britain’s most prestigious shopping destinations.
PopUp Britain, the retail arm of national enterprise campaign StartUp Britain, has announced a flagship pop-up shop on London’s Piccadilly after agreeing a deal with The Crown Estate.
The initiative, which aims to support the high street entrepreneurs of the future, will offer up to 60 retail start-ups a week-long opportunity to sell their products on one of the world’s most recognisable shopping destinations.
The new £100m St James’s Gateway development is designed to redefine St James’ as a destination for quality shopping.
StartUp Britain co-founder Emma Jones said the enterprise was ‘honoured’ to have secured backing from The Crown Estate and added, “Securing a store like this in St James’s Piccadilly is like hitting the retail jackpot!
“We expect to be inundated by applications from British start-up businesses eager to get their products onto one of the busiest shopping streets in the world.”
John Lewis have pledged their support for the scheme by donating £5,000 worth of furniture and expertise for free.
PopUp Britain’s humble beginnings began from an estate agents’ shop in Richmond that had been empty for a year. But in just one year they have helped more than 200 British start-ups get affordable and short-term access to the high street.
The shop will open on August 12 and will trade for six weeks. The theme for the first week on Piccadilly will be ‘Made in Britain’.