Global fashion giant Asos has signed one of Europe‘s largest logistics deals with firm Norbert Dentressangle (ND).

The three year deal, which is worth around £100m, will see the British logistics firm manage ASOS‘ 1.1m sq ft Barnsley e-fulfilment centre.

Mark Holland, Asos‘ Supply Chain Director said: “The partnership will continue to drive the Asos global service proposition, creating an efficient customer-focused experience, and supporting our mission to become the world‘s number one online destination for young fashion.”

Asos.com holds the position of the world‘s most visited fashion website, per day, by 18-34 year olds and ships to customers in 241 countries.

Under the new contract, all 1,200 staff employed by Asos‘ former service provider, Unipart Logistics, were offered the opportunity to transfer to ND, which hires 12,800 people across 198 UK sites. To support its continued growth and expansion, Asos has also submitted a proposal to extend the facility by 25 per cent.

ND has grown its revenue considerably since it was founded in London in 1979.

Martin Palmer, ND‘s Business Development Director said: “We have a proven track record in taking on and improving complex, high volume e-fulfilment operations and look forward to working with ASOS to introduce new strategies and solutions to support continued volume growth and geographical expansion.

“Our experience in successful major TUPE transfers also comes into play and we have worked closely with all parties to ensure a smooth transition, both for ASOS and those working on the contract.”