Electronics store Maplin has been announced as the sponsor of the second series of Channel 4‘s Gadget Man.

The retailer will sponsor a TV show for the very first time in its 41-year history.

The show, which is presented by Richard Ayoade and welcomes viewers to the world of gadgets and new technology.

The 6 x 30 minute series will feature celebrity gadget lovers, including Stephen Mangan, Jimmy Carr, John Humphrys and Noel Fielding.

Breffni Walsh, marketing director at Maplin, said: “The association of Maplin and Gadget Man is a match made in heaven. Our Maplineers have a passion for providing technology solutions, and the sponsorship brings their expertise to life in a fun, light-hearted way. This is a very exciting opportunity for Maplin.”

Rob Ramsey, Partnership Leader at Channel 4, said: “We‘re very pleased to be working with Maplin for what is their first-ever TV sponsorship. Gadget Man is an increasingly popular show that aims to provide its viewers with solutions, ideas and inspiration which reflects the Maplin brand experience.”