Retailer of the year John Lewis has achieved sales figures of £100m for the second time in a month as its Christmas countdown campaign continues to gain momentum.
Total sales were up 2.1 per cent year-on-year at £111.9m with the figure coming against tough comparisons as Black Friday falls into a different week this year. The infamous day is expected to spark a Christmas rush worth £5bn, according to accountancy firm Deloitte.
John Lewis, which operates 30 department stores across the UK, says it is seeing Christmas gifts proving popular with shoppers. The Scandi-chic reindeer and Christmas stockings and sacks were top sellers this week and sales of the new Xbox One Console lifted electrical sales considerably. With the PS4 due to launch this Friday, the retailer can expect another significant technology sales lift into next week.
Maggie Porteous, director selling operations, John Lewis said the results were ‘pleasing and encouraging‘ and pointed towards John Lewis‘ Christmas ad as a helpful catalyst which is continuing to receive ‘lovely responses.‘
The iPad air was the best selling gift for the third week in a row with a red kettle from Morphy Richards (335 per cent) coming in as the highest rising seller week on week.
There was a 9.4 per cent year on year rise in johnlewis.com sales.