Wholesale distributor Rowan increased its turnover by 15.5 per cent to £66.8m in 2013 after it launched a company-wide review of its strategic direction.

It was the strongest ever annual figures for the business.

Rowan, which was founded over 25 years ago, has invested over £1m in facilities at its Basildon headquarters and has increased its warehouse capacity by over a third.

CEO Alan Saywell said the results was proof that the discount channel was here to stay and said it was a vindication of its decision to “prioritise strategic relationships above sales.”

“The team has put a significant amount of effort into developing smarter ways of working, including becoming sole discount partner to an increasing number of large brand owners, and investing more in facilities and technology,” he added.

Almost half of shoppers (46 per cent) used the discount channel in the last month, according to retail analysts IGD.