Wholesale distributor Rowan increased its turnover by 15.5 per cent to £66.8m in 2013 after it launched a company-wide review of its strategic direction.
It was the strongest ever annual figures for the business.
Rowan, which was founded over 25 years ago, has invested over £1m in facilities at its Basildon headquarters and has increased its warehouse capacity by over a third.
CEO Alan Saywell said the results was proof that the discount channel was here to stay and said it was a vindication of its decision to “prioritise strategic relationships above sales.”
“The team has put a significant amount of effort into developing smarter ways of working, including becoming sole discount partner to an increasing number of large brand owners, and investing more in facilities and technology,” he added.
Almost half of shoppers (46 per cent) used the discount channel in the last month, according to retail analysts IGD.