Saturday, February 16, 2019

Big Data, Customer Insight & Analytics: Investing in the Future


Big data or is it smart data? How will senior executives responsible for customer insight, data analytics and big data overcome their biggest challenges in 2015 and beyond?

The Customer Insight & Analytics Exchange surveyed their network of Customer Insight, Marketing, Data Analytics and Big Data executives from leading organisations to find out their biggest challenges for the next 12 months and more specifically what they will be investing in to overcome them.

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