Today, with the support of Water.org and its co-founders Matt Damon and Gary White, beer brand Stella Artois launched ‘Buy a Lady a Drink‘, its first global social impact campaign, to drive awareness of the global water crisis and help provide solutions.
Every day, women around the world spend a combined 200m hours collecting clean water for their families. Buy a Lady a Drink aims to help put a stop to these water-collecting journeys, so women can start new journeys of their own.
Stella Artois has made a donation of $1.2m to Water.org and is now inviting the nation to join the cause by purchasing limited-edition Chalices. One Chalice will help Water.org provide five years of clean water to one person in the developing world.
“Awareness is as important as fundraising,” said Water.org co-founder Matt Damon. “We want people to understand the issue in all its complexity.”
The three unique Chalices were inspired by traditional handcrafted objects from three of the developing countries where Water.org operates, including textiles from India, baskets from Ethiopia and pottery from Honduras.
“Water.org‘s current success shows we can make a difference in solving the water crisis,” said Debora Koyama, Global Vice President, Stella Artois. “As a key ingredient in our beers, water is a natural resource Stella Artois aims to protect and preserve. We are delighted to enlist millions of Stella Artois fans around the world in this effort, as well as the iconic Stella Artois Chalice as the symbol of this campaign.”
Stella Artois & ‘Buy a Lady a Drink‘ at Sundance Film Festival:
Through Stella Artois‘ annual sponsorship of the Sundance Film Festival, Buy a Lady a Drink will formally launch on the opening night. The evening will feature an exclusive premier of the Buy a Lady a Drink campaign films, a panel conversation with Gary White, Frederick Scott, Fred&Nick, Debora Koyoma, Global VP of Stella Artois and Carol Clark, Global VP of Better World, AB InBev, and a celebration to kick off the global campaign. Additionally, the Stella Artois-branded space will feature an engaging “Water Wall,” which will allow guests and partygoers to learn more about the initiative, make donations and interact with water vessels to underscore the impact that journeys have on the everyday lives of women in the developing world.