In 2014, Superdrug launched two new store formats. Beauty Studio by Superdrug opened in Cardiff and offers customers what the health and beauty retailer describes as “a seamless combination of beauty products and services”. Customers are able find an in-store salon, nail bar and blow dry bar alongside premium beauty and fragrance. Meanwhile in Banbury, Superdrug opened its first Health & Wellbeing store which aims to bring to life what health means to today’s customer.
Elements of both these new store formats are currently being rolled out across the country.
Nigel Duxbury, AS Watson UK Property Director said “We are delighted to be adding 100 more stores to new locations across the country as well as developing existing stores within Superdrug’s store portfolio.
While our online offer continues to grow our high street presence is still of huge importance and we are looking forward to growing the portfolio.”
This expansion plan will bring Superdrug’s total store numbers to 900+ and is expected to create around 1,350 new jobs.