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Sales rise as losses deepen – is reaching ‘critical mass’?


Designer furniture e-tailer has posted an increase in operating costs for the year ending in December 2014. 

It was a year of optimistic investment for the company, which was founded when Ning Li noticed a gap in the furniture market whilst searching for a flat in Paris. Now the furniture maker has expanded into a number of new regions including the Netherlands, Belgium and Germany – Europe’s largest furniture market. 

Despite the operating costs, Made’s annual revenues rose by 63.4% during the period reaching £42.8m – a company record. 

CEO Ning Li remarked that the website is reaching a “tipping point in its evolution with continued rapid sales growth and improving financial metrics. 

Overseas sales now contribute about 30% of total sales, demonstrating that the brand and the product have international appeal.” 

The business has also been making a move towards traditional retail by opening a series of showrooms in London, Leeds and now Liverpool. It calls these showrooms “innovative” and “unconventional”, where “customers can touch and feel a selected range of items before purchasing online.” 

Made is a founder member of the ‘Future Fifty’ programme, a government backed scheme aimed at furthering the growth of 50 of the leading digital companies in the UK. 

Published on Monday 21 September by Philip Gallagher

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