Tuesday, February 19, 2019

A further testament: Ted Baker‘s fortunes continue


Fashion chain Ted Baker saw its sales bolstered by an early customer event this year.

According to the company the event, which fell a week later last year, increased profits dramatically during the 13 week period ending on November 14. Retail sales rose by 18.1%, whilst online sales grew by an impressive 74.3%

This comes on the back of strong first half sales reported earlier this year, which CEO Ray Kelvin called a “testament to the growing strength of Ted Baker.”

Following the most recent results, he said “The reaction to our autumn ‘15 collections has been very encouraging, however, the group‘s full year results will be dependent on trading conditions over the Christmas period.”

Over the last three months, Ted Baker opened stores in Stansted Airport, Amsterdam, Hawaii, Malibu and Toronto, whilst also increasing its estate of concessions across popular department stores in Europe, North America and South Korea.

The group said that it had achieved results in line with expectations, despite a more challenging environment in certain international markets.