Appear Here, an online marketplace for short-term retail space, has partnered with Topshop to launch pop-up shops in the flagship Oxford Circus store.
For the first time, brands big and small can open shop-in-shop concessions in the high street retailer’s largest UK store, exclusively with Appear Here. The partnership aims to give innovative brands, emerging designers and undiscovered entrepreneurs the opportunity to showcase their ideas to the fashion giant’s global audience.
Launched in 2013, Appear Here disrupts the traditional property industry by enabling brands to book retail space online by the day, week or month. Almost 2000 brands have launched shops using Appear Here in London alone – bringing new experiences to the high street.
Topshop’s 90,000 sq ft store generates footfall of around 400,000 weekly visitors. Recognising the potential of this audience for brands and retailers, Appear Here listed 214 Oxford Street in September and since doing so, over three years’ worth of demand for space in the store has been registered.
Spaces available to rent include market stalls, concessions, brand experience areas and event spaces. The range of sizes and price points means that both small independent brands looking to boost their exposure, and big brands wanting to create an experience will have the chance to engage with Topshop’s customers. Brands setting up shop include Spotify, who are using Appear Here to launch their first ever physical retail experience.
This partnership marks the launch of ‘Appear Here In Residence’: a collection of exclusive spaces within the world's best boutiques and department stores. In Residence aims to give small brands the opportunity to be in some of the world’s most desirable retail stores, meaning both independent brands and household names will have access to exciting audiences. The collection has launched with the Arcadia-owned Topshop and will be rolled out across a number of global retailers.
“Retail is about more than the products you’re selling: the experience is everything,” says Ross Bailey, CEO and Founder of Appear Here. “It’s great to see big global brands like TOPSHOP TOPMAN share our ethos and passion through delivering a memorable shopping experience for all.”