Harvey Nichols has unveiled a refurbished menswear department at its flagship Knightsbridge store.
Revamped over nine months, the two storey department is the first completed phase of a four year plan to renovate the entire Harvey Nichols store. This new menswear section covers 28,000 sq ft, and presents brands through “a collection of specialised boutiques”.
“Inside the department, moving from room to room the customer will encounter different collections," said the luxury retailer. "Each and every one of them a boutique in its own right. Improved connectivity and an organic flow between departments has been carefully considered, to ensure that the customer journey is fluid.”
Of the 270 brands available in the section, over 50 were designed specifically for the launch and many will remain exclusive to Harvey Nichols.
“We are incredibly exited to re-open our menswear space in our flagship store, where customers can expect an unrivalled experience in luxury retail,” said Stacey Cartwright, Group CEO. “This is a milestone moment for our brand as it marks the first unveiling of our 4 year plan to refurbish our iconic Knightsbridge store. It’s a hugely exciting time for the menswear market and we couldn’t have picked a better time to create the ultimate shopping destination for menswear in London.”
Customer service was a key priority in organising the department. “Highly trained style advisors” will be present throughout to offer advice on products, trends and styling. Customers will also be able to benefit from the digital loyalty programme available on the Harvey Nichols app.
An upcoming feature of the menswear department is “Project 109”. This space will offer a variety of alternative products such as technology, sunglasses, fragrances and grooming. A number of services will also be made available here, including a barber “which will operate early morning until late to suit the busy male customer.”
Project 109 is set to open in early May.