Footwear brand Timberland has added another physical location to London‘s West End at 158 Oxford Street.

The new outlet is its sixth London store, close to its flagship on Regent Street.

The new site which covers 90 sq ft will offer footwear and accessories for men, women and kids. The move is spurred by Timberland‘s aim to connect with a wider audience and younger consumers to become the largest sustainable lifestyle brand.

Unique to the store is its lace customisation offering in addition to a manned “Cobbler Station” where Timberland experts will be available to educate shoppers about footwear care post purchase.

The opening follows Timberland‘s refit of its Regent Street store last year.

Timberland has also teamed up with US fashion blogger Erica Lavelanet to create a new colouring book featuring its new spring styles. The book will be available with the April issue of Marie Claire as well as in some Timberland stores.