Connecting to LinkedIn...

N Brown emulates John Lewis in launching start-ups programme with L Marks


Manchester-based omnichannel etailer N Bown has launched an innovation programme called JDWorks with L Marks.

The etailer is on the hunt for eight start-ups to shake up the business and is offering a 10-week partnership programme, mentoring, office space and investment in return, according to Drapers.

The news comes a day after department store chain John Lewis selected five retail tech start-ups for JLAB 2016, its accelerator programme that is also run in association with innovation partner L Marks.

Similar to N Brown’s program, from July 4 the five finalists will spend 10 weeks embedded in John Lewis’ head office, fully immersed in the operations of its omnichannel retailers.

The start-ups will glean valuable commercial insights, boost product development and will be eligible to receive funding of up to £100,000 from John Lewis and L Marks.

At the end of the programme, John Lewis will then decide which start-ups to invest in. It could select all of them, some of them, or none. In last year’s JLAB, all start-ups were invested in.

While N Brown – which owns brands like JD Williams, Simply Be and Jacamo – is still searching for start-ups to be part of its JDWorks programme, according to Drapers it was looking for start-ups that “focus on innovation in product fit, ways to shop, customer experience, customer loyalty, supply chain and using new data”.

Published on Thursday 30 June by Elias Jahshan

Articles similar to JDWorks

Articles similar to JDLAB

comments powered by Disqus