Connecting to LinkedIn...

Boohoo launches kidswear with help of Coronation Street stars' daughter


Scarlett Thomas (second from left), daughter of Coronation Street stars Ryan Thomas and Tina O'Brien, models for BoohooKids.

Online fashion retailer Boohoo has announced its plans to expand with the launch of a childrenswear range in October.

Called BoohooKids, the etailer will offer a range that consists of 70 per cent girlswear and 30 per cent boyswear.

There will also be age-appropriate “mini-me” styles based on Boohoo’s adult ranges.

Coronation Street stars Tina O’Brien And Ryan Thomas' daughter Scarlett has also been selected as the face of the brand's kidswear launch.

RELATED: Boohoo celebrates global growth

The news comes follows on Boohoo's recent launches of menswear, petite, tall and sportswear.

The Manchester-based retailer is also preparing to celebrate its 10th anniversary.

Click here to sign up to Retail Gazette's free daily email newsletter


Published on Friday 23 September by Elias Jahshan

Articles similar to Boohoo

Articles similar to childrenswear

comments powered by Disqus