Online fashion retailer Boohoo has announced its plans to expand with the launch of a childrenswear range in October.
Called BoohooKids, the etailer will offer a range that consists of 70 per cent girlswear and 30 per cent boyswear.
There will also be age-appropriate “mini-me” styles based on Boohoo’s adult ranges.
Coronation Street stars Tina O’Brien And Ryan Thomas’ daughter Scarlett has also been selected as the face of the brand’s kidswear launch.
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The news comes follows on Boohoo’s recent launches of menswear, petite, tall and sportswear.
The Manchester-based retailer is also preparing to celebrate its 10th anniversary.