A Tesco store in Scotland has introduced a “relaxed lane” aimed at creating a less stressful checkout line for less able customers.
In conjuction with Alzheimer Scotland, the initiative sees staff at the Forres site trained to identify special needs customers and operate at a more suitable speed.
The pilot scheme currently operates on Tuesday and Wednesday mornings.
“We want them to be confident they can shop at their own pace,” Forres Tesco employee Kerry Speed told the BBC.
“It was highlighted to me that people living with dementia can feel under pressure when they reach the checkout, and it struck me that this could be true for others as well.
“Early feedback from customers has been very positive. Although it’s a simple gesture, we hope this will make a difference.”