The ability to shop for products via images on Amazon Prime has now become a reality with the launch of Amazon Spark.

A new feature to the Prime app, Spark is a new “see now, buy now” option only available to subscribers which allows them to click on the products in images to buy them instantly from Amazon.

Similar to social platform Pinterest, users can discover images which are shown in an Instagram-style feed, and they can also share images to their own Amazon profile and comment about products and experiences.

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Currently only available to US users, Amazon Spark is currently on trial to see whether the new addition to the app will match up to other shoppable image technologies used by other social platforms like Instagram.

The launch of Amazon Spark also follows the launch of Prime Wardrobe, a service that allows users to try up to five items before buying.

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