Bravissimo takes aim at the US


UK lingerie firm Bravissimo has announced plans to break America, aiming to open its first physical store there next year, according to the London Evening Standard.

The retailer, which specialises in lingerie for women with larger breasts, owns 28 stores in the UK already, and launched its first US site in May.

Launched 22 years ago by Sarah Tremellen, who was inspired to create the company after failing to find attractive underwear during her first pregnancy, owns the company with her husband Mike.

READ MORE:  Bravissimo to target millennials

The company has since seen a meteoric rise boasting sales of £50.2 million in its last financial statement.

Alongside its venture into the US, the brand plans to launch more stores across the UK, focusing on the South East and London.

“We know that many big-boobed women in the US find it really difficult to get a good choice of bras in bigger cup sizes, and we‘d love to be able to offer them a more positive shopping experience,” a spokesperson said.

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