American Apparel to relaunch website next week

American Apparel
FashionEcommerce

Collapsed fashion retailer American Apparel is preparing to start selling again online, according to The Daily Mail.

Last year the US brand fell into administration and its 13 UK stores disappeared from the high street in December, axing 183 jobs.

Canadian fashion firm Gildan fought off interest from both Authentic Brands Group and California-based clothing manufacturer Next Level Apparel to buy the intellectual property rights to American Apparel for £67 million.

READ MORE:  Amazon and Forever 21 launch bids to acquire American Apparel

It will reportedly reactivate its website next week and begin selling products made by Gildan.

According to the Canadian company, most of these garments will be made outside of the US despite American Apparel historically producing all its goods in the country.

Customers will also have to pay a premium for items manufactured in the US.

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Collapsed fashion retailer American Apparel is preparing to start selling again online, according to The Daily Mail.

Last year the US brand fell into administration and its 13 UK stores disappeared from the high street in December, axing 183 jobs.

Canadian fashion firm Gildan fought off interest from both Authentic Brands Group and California-based clothing manufacturer Next Level Apparel to buy the intellectual property rights to American Apparel for £67 million.

READ MORE:  Amazon and Forever 21 launch bids to acquire American Apparel

It will reportedly reactivate its website next week and begin selling products made by Gildan.

According to the Canadian company, most of these garments will be made outside of the US despite American Apparel historically producing all its goods in the country.

Customers will also have to pay a premium for items manufactured in the US.

Click here to sign up to Retail Gazette‘s free daily email newsletter

FashionEcommerce

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Your email address will not be published. Required fields are marked *

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