Maplin trials Game concession pilots

Game Maplin

Video game retailer Game has announced plans to pilot concessions within the stores of electronics retailer Maplin.

Initially in four Maplin stores only, the shop-in-shop trial could stave off potential store closures for Game – especially with 220 store lease renewals due by the end of 2018.

In the addition, the partnership presents Game opportunities “to gain or retain” high street locations, which has been a major priority for the retailer.

Nonetheless, the pilot concessions will have its own Game team selling the retailer’s video game ranges that should compliment the Maplin’s technology offerings.

READ MORE:  WHSmith to roll out Game concessions

“Game has a similar market position to Maplin – a real expert in their category, with knowledgeable colleagues, who are passionate about what they do and who provide great advice to their customers; a great cultural fit,” Maplin chief executive Oliver Meakin said.

Game already has two concessions and WHSmith stores in Oxford and Birmingham Fort – a partnership the retailer is now looking extend.

The latest partnership with Maplin comes  as Game recorded a 26.7 per cent plunge in pre-tax profit in the six months to January 28, followed by a profit warning June.

“This exciting new venture forms part of a wider strategy to fully utilise our lease renewal program to expand consumer access to Game‘s unrivaled gaming retail experience,” Game chief executive Martyn Gibbs said.

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