Swedish fashion retailer Arket has confirmed that tomorrow will be the official opening date of its second London store, less than a month after it made its UK debut.
The second store for the fashion retailer, which is a new concept from Stockholm-based H&M Group, will be located in Covent Garden at 27-29 Long Acre.
It will also be the brand’s fourth store globally, following flagship openings in Copenhagen and Brussels.
“We’re very excited about opening our second Arket store in London,” managing director Lars Axelsson said at the time of the Regent Street store’s opening.
“The historical Covent Garden district has a tradition of serving as a market that goes back centuries, so it feels like the perfect location for us.”
The new Arket store will offer own-label fashion and selected third-party brands, and an in-store cafe that is larger than the Regent Street store – which opened on August 25.
The H&M Group also recently launched its Weekday fascia into the UK market, which also opened on Regent Street in August.