Swedish fashion retailer Arket has confirmed that tomorrow will be the official opening date of its second London store, less than a month after it made its UK debut.
The second store for the fashion retailer, which is a new concept from Stockholm-based H&M Group, will be located in Covent Garden at 27-29 Long Acre.
It will also be the brand’s fourth store globally, following flagship openings in Copenhagen and Brussels.
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“We’re very excited about opening our second Arket store in London,” managing director Lars Axelsson said at the time of the Regent Street store’s opening.
“The historical Covent Garden district has a tradition of serving as a market that goes back centuries, so it feels like the perfect location for us.”
The new Arket store will offer own-label fashion and selected third-party brands, and an in-store cafe that is larger than the Regent Street store – which opened on August 25.
The H&M Group also recently launched its Weekday fascia into the UK market, which also opened on Regent Street in August.
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