H&M’s latest collaboration with Elie Saab launches today [22 October 2026] at 9am, with fashion fans already waiting in line outside the retailer’s Regent Street store.
In September, H&M announced its newest designer collaborator would be Lebanon-founded fashion house Elie Saab.
Fans of Saab, who was one of the first members of France’s prestigious Chambre Syndicale de la Haute Couture, will soon get their hands on pieces including a ‘fluffy jacket’ priced at £189.99 to an embellished bandeau dress from £379.99.
“The collection is true to the identity of the house: the balance between structure and fluidity, a sense of lightness and the richness of embellishment. For me, elegance is personal,” said Saab.
The new collection will reflect Saab’s “contemporary” vision and its house codes. It will feature menswear, womenswear and a range of accessories.
Ann-Sofie Johansson, H&M creative advisor and head of design womenswear, added: “We are thrilled to announce this landmark collaboration with Elie Saab.
“Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamourous collection.”
The limited collection will be available online and in-store from 09:00.
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