H&M has named its newest designer collaborator, Lebanon-founded fashion house Elie Saab.
Mr Elie Saab was one of the first members of France’s prestigious Chambre Syndicale de la Haute Couture.
According to the retailer, the new collection will reflect Saab’s “contemporary” vision and its house codes. It will feature menswear, womenswear and a range of accessories. Some of the pieces included in the collection include embellished gowns and tailored items.
Ann-Sofie Johansson, H&M creative advisor and head of design womenswear said: “We are thrilled to announce this landmark collaboration with Elie Saab.
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“Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamourous collection.”
Saab added: “This collection is created for all who admire the world of Elie Saab, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&M team to bring the collection to life.
“It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life.”
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