Sainsbury’s is primed to trial a new takeaway pizza service that allows customers to order by phone and collect when they please.
Running for 12 weeks in the Redhill, Cambridge Eddington and Bradford stores, the new service offers both 10 inch and 14 inch size pizzas for £3.60 and £4.00 respectively, putting the grocer in a strong position to “take on Domino’s”.
According the The Telegraph, Customers can pay for their meal at the collection counter, avoiding the queues elsewhere in store.
They can order a range of toppings and have the option to add extra personalised topping for an extra cost.
Sainsbury’s also offers three pizza bases, including deep pan, stone baked and thin and crispy, along wide a range of sides including drinks, wedges and salads.
“By giving our customers the chance to pre-order personalised hot pizzas and pay at the counter, we are saving them time and giving them a great value takeaway experience,” Sainsbury’s proposition manager Nicola Goodall said.
“As the UK’s first supermarket to test this service, this is an exciting trial for us to listen and understand how our customers respond.”
The news comes after dismal financial results for the retailer were revealed last week, seeing profits drop 40 per cent to £220 million.