Ninety-three per cent of consumers would be willing to pay more for British made goods according to a new study.
A poll by the Make it British campaign found that this figure jumped from 43 per cent five years ago, and that 50 per cent of shoppers are trying to buy more British made products since the Brexit referendum.
A further 77 per cent said they’d believe a product to be of good quality if it was made in Britain, rising from 60 per cent in 2013.
“There’s a growing desire to buy more British, but a big challenge is where to find products that are made in Britain,” Make it British found Kate Hills said.
“When it comes down to building trust, knowing that a retailer is selling goods that are made in the UK is still one of the main things that can give shoppers confidence in buying them.”