JD.com has pledged its support to British businesses, announcing it will commit to selling £2 billion of goods from the UK to its Chinese consumers.
Over the next two to three years the online retail giant, which serves over one billion customers across China, will work with the Department of International Trade (DIT) to make it easier for UK companies to sell on its site.
This follows a marked rise in British sales across JD.com’s platform in the last few years, whereby goods rose 100 per cent in 2017 and the number of items available doubled over the last two years.
This comes as part of Prime Minister Theresa May’s first bilateral trip to the country, which she has stated represents a “golden age” in relations between the two countries.
“Many British brands recognise the huge potential of China’s enormous ecommerce market,” DIT China director Richard Burn said.
“JD truly understands what Chinese consumers want and has the resources to help British brands ensure success in the region.
“We’re looking forward to working with JD to bring more British brands to China in the future.”
JD.com international president Winston Cheng added: “We’re pleased to be working with DIT to make it easier and more convenient for British brands to enter the Chinese market.
“We’ve seen rapid growth in demand for British products from our consumers in recent years, and will look to showcase the ‘Best of Britain’ on our platform even more through this agreement.”