Alibaba in talks to invest over £200m in Farfetch

Alibaba Farfetch investment luxury
The Chinese online retailer was founded by businessman Jack Ma
// Alibaba seeks to invest £232m in Farfetch to expand luxury presence
// The Chinese retailer has 874 million monthly active users in China
// Alibaba’s Chinese rivals Tencent and have already invested in Farfetch

Alibaba is in talks to invest $300 million (£232 million) in British ecommerce platform Farfetch as it seeks to expand its presence in the luxury market.

The Chinese online retailer, founded by businessman Jack Ma, has 874 million monthly active users in China.

It is in advanced discussions with Farfetch, a marketplace for independent fashion boutiques, to create a Chinese joint venture.


Swiss luxury group Richemont, which owns Cartier, currently operates a joint venture with Alibaba in China.

It is also considering investing in Farfetch alongside Alibaba.

Alibaba’s two major Chinese rivals, Tencent and have already invested in Farfetch.

Last year, it received a £314 million investment from, launching on’s online store, and in January, Tencent invested $125 million (£97 million) in Farfetch.

Farfetch shares have doubled in the past six months and surged as much as 19 per cent in New York on reports of the potential deal, which would be Farfetch’s third major investment by a Chinese retailer.

The luxury online retailer benefited from the Covid-19 pandemic, after revenues rose 74 per cent in the second quarter during lockdown.

Farfetch is due to publish its quarterly results next week.

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