Next is set to launch a wedding dress concession in its Manchester flagship store in a bid to break into the booming affordable bridal wear market.
The fashion retailer has partnered with Wed2b to launch the 3700sq ft concession on the third floor of its Arndale branch.
Wed2b, which trades from 33 stores across the country, prices all its wedding dresses under £699 and sells a range of items including bridesmaids’ dresses, bridal accessories and wedding gowns.
Should the trial concession be successful, the retailer will look to expand it across more of its store network.
“We’re excited to be opening our first concession in Manchester. It will be very interesting to see how this store performs,” Wed2b founder and chief executive Todd Cassidy said.
“As with all of our 33 stores nationwide, brides-to-be can drop in whenever they like, take their time browsing our designer collections, and try as many dresses as they like before choosing and taking home their perfect gown that very same day.”