Fashion giant Next has launched a new athleisure brand named ‘Self’ as it looks to take a slice out of the fast-growing sector.
The own-label, which the retailer terms as an “affordable luxury lifestyle brand”, is available to buy on Next.co.uk with more than 30 lines on sale.
Products range from size 6 to 26 and include jogging bottoms and hoodies, priced at £22 to £24; leggings, priced at £22; and lingerie on sale from B to G cup.
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Next’s ‘Self’ debut comes as the retailer has set out plans to develop new product offers through the creation of new brands and licensing opportunities as one of its three big long-term growth strategies.
It is also eyeing growth through its overseas business and Total Platform sales, whereby it provides ecommerce, fulfilment and marketing services to third-party brands.
The retailer created womenswear brands Love & Roses and Friends Like These in 2021.
The step into athleisure takes Next into one of the most buoyant categories in fashion.
GlobalData predicts demand for athleisure will grow in the UK by 16.4% between 2023 and 2027.
Rival M&S launched activewear brand Goodmove in January 2020 and in just two years, it became the retailer’s biggest in-house brand.
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