Retail Gazette Loves: Matalan’s real-life mannequins for skin cancer awareness


Shoppers walking past Matalan’s shop window in Liverpool this weekend may have caught a fright after its mannequins moved to apply sunscreen.

The stunt, which saw models pose as mannequins in Matalan’s windows in Williamson Square while other volunteers handed out free samples of sunscreen to shoppers, was part of North West Cancer Research’s #suncreamselfie campaign.

Other than scaring passers-by, the stunt was designed to spread awareness of skin cancer and remind shoppers to reapply sunscreen regularly in the summer sunshine.

“With temperatures rising once more this weekend it was the perfect time to take our sun safety message to Liverpool shoppers,” North West Cancer Research’s chief executive Alastair Richards said.

“We hope our window display caught people’s attention and were a timely reminder for them to wear sun cream.

“It’s shocking to see that so many people don’t even consider wearing sun cream in the UK, despite wearing it when on holiday.

“Thanks to Matalan, our models and SunSense we are able to highlight this important problem and hopefully encourage people in Liverpool to think about picking up sun cream the next time they head out.”

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  1. Well thought of ,my husband had skin cancer SCC,for short and still goes for 3monthly checks.We were lucky we found it when we did cause it is one of the bad skin cancers but we thought it was just dry skin on his ears that kept scabbing but when we got it checked it was on his face and ears so he had surgery and is doing fine, but maybe all high st shops should do this especially the ones that sell holiday and beach wear, even travel agents so just to say well done Matalan you have probably saved someones life just by talking to them .


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