Superdrug profits jump thanks to Love Island sponsorship

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Superdrug saw both profits and revenues rise last year growing its market share thanks to new store openings and its tie-up with Love Island.

In the 12 months to December 30, revenues edged up 2.3 per cent to £1.2 billion, while pre-tax profits jumped 16 per cent to £92.9 million.

This was thanks to like-for-like store sales grew 2.5 per cent, driven by the opening of 22 new stores over the year alongside online sales growth of 30 per cent.

It attributed the steady financial figures to marketing campaigns like its sponsorship of ITV’s Love Island, driving sales of makeup and encouraging the growth of its market share of the cosmetics sector to 32 per cent.

“We are pleased with the company’s performance, and the continued recognition of our colleague’s customer service efforts,” Peter MacNab, the chief executive of Superdrug’s parent company A.S. Watson, said.

“I’d like to thank every team member for their hard work and contribution to these results.

“This year we will continue to focus on offering customers the service and products they want, including our new Superdrug Mobile.

“Our strategy this year is to ensure we are offering customers everyday accessible health and beauty, giving them the beauty and health services they need in a vibrant and friendly store environment.”

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