John Lewis offsets falling sales at Waitrose thanks to back-to-school promotions

John Lewis Partnership has seen sales edge up over the last week as back to school sales at its department store chain offset struggling growth at Waitrose.

In the week to August 19 the group saw sales edge up 0.7 per cent to £204.7 million, despite its grocery arm Waitrose enduring a 1.3 per cent decline in sales.

Despite the drop, Waitrose said the vegan food craze continued to help sales, with a 70 per cent increase compared to a year earlier.

This is in contrast to earlier in August when Waitrose offset falling sales at John Lewis, however a 7.7 per cent jump in electrical and home technology sales, alongside a 4.3 per cent boost in fashion sales saw the roles reversed, leading John Lewis to see a 3.9 per cent sales rise overall.

It attributed these rising sales figures to the changing seasons and back-to-school promotions, which drove the increase in communications technology by 12.9 per cent.

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