Cos is poised to accelerate its expansion in China next month as it opens an online store on Alibaba’s Tmall.

The London-based fashion retailer will launch its dedicated page on Alibaba’s international marketplace, one of the world’s largest retail platforms, in October alongside a stand-alone website for the region as part of an ambitious expansion drive.

Its push into the Chinese market will also include a new flagship bricks-and-mortar store in Shanghair alongside stores in Beijing, Xiamen and Guangzhou over the next few months.

“Partnering with Tmall is an exciting moment for us and the launch online represents a milestone in our global expansion,” Cos managing director Marie Honda said.

“We are thrilled to bring our collections to a broader audience across the market to complement our physical stores and look forward to this new chapter ahead.”

President of Tmall fashion and luxury Jessica Liu added: “The Cos brand is a fantastic addition to Tmall’s strong portfolio of fashion brands.”

“Chinese consumers are among the most savvy and style-conscious in the world, and we are very excited to introduce Cos’ timeless designs to the more than half a billion consumers on Alibaba’s platforms.”

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