The Human Touch
Unlocking the Power of Conversational Marketing
In their latest research iAdvize and Internet Retailing demonstrate how and why retailers should strive to become the digital destination of choice concluding that the type of connection that drives brand loyalty and CLTV is the human connection.
Welcome to the Fourth Generation of customer experience!
This research addresses the ‘here and now’ as well as looking at retail trends and predictions for the coming years – including why customer centricity should be at the heart of any business.
3 Key Takeaways:
- Why brands should look to independent experts to respond to visitors in real time
- How Conversational Marketing is delivering tangible business results
- Outcomes from a bespoke survey of the top 250 retailers