Retail Gazette Loves: Network Rail’s Wrapland

For the seemingly perpetually rushed city dwellers across the UK, last minute Christmas shopping is as natural as snow to reindeer.

In an effort to make things a little easier for these millions of frantic shoppers, Network Rail has launched Wrapland in three of its busiest stations.

The present-shaped Wrapland popups will offer to wrap any gifts bought at Network Rails growing number of retailers for free.

Open from 10am to 8pm, Wrapland can be found in London Victoria on December 13 and 14, London Waterloo on December 18 and 19, and appeared in Glasgow Central for two days last week.

Alongside the pop-up collection points, Network Rail’s charity partner Bernardo’s will be installed in the stations.

“Wrapland is just one example of how we use the space in our stations to host innovative events and create experiences that surprise and delight station users,” Network Rail said.

“We’ve worked hard to create a diverse and high-quality retail offer that makes these stations fantastic shopping destinations in their own right, and Wrapland is a great way of showcasing this.

“We also are proud to be supporting our charity partner Barnardo’s alongside the event, highlighting how stations can act as a hub for a host of schemes which deliver positive benefits to the communities they serve.”

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