// Columbia Sportwear to open new European flagship in Carnaby Street
// Currently operates another store in Kensington, west London
Outdoor lifestyle giant Columbia is set to open a brand new European flagship in London’s world-famous Carnaby Street.
Slated to open in the next month or so, the 2465 sq ft store will sell the US brand’s full range of active outdoor apparel, footwear, accessories and equipment.
However, the flagship is not the brand’s debut in the UK nor Europe, with a store already in operation in Kensington High Street in west London.
“Announcing the arrival of our London flagship store is another milestone for Columbia just a year after celebrating our 80th anniversary,” vice president and general manager EMEA Matthieu Schegg said.
“London is a world-renowned shopping city and we look forward to engaging with the city’s active consumers and global visitors, sharing Columbia’s rich heritage and innovative products.”