Morrisons to slash prices as grocers compete for customer loyalty

Morrisons has announced plans to slash prices off 900 products as analysts predict a Christmas sales boost for discount retailers Aldi and Lidl.

Retail trading updates are predicted to indicate that Aldi and Lidl’s low prices and heavy advertising sustained its win during the Christmas battle among supermarkets in the UK.

Morrisons said it would continue to defend its market share by slashing an average of 20 per cent off “store cupboard favourites”.

Predictions also indicate that Morrisons would post a 0.5 per cent increase in retail sales during the festive period.

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