Net-A-Porter unveils try-before-you-buy service for big spenders

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Net-A-Porter try-before-you-buy
// Loyal Net-A-Porter and Mr Porter customers offered exclusive Style Trial service
// Style Trial only available to top-spending customers on an invitation-only basis
// Customers can try up to 30 pieces at home before buying them
// In London, customers can book personal shopper to for an at-home consultation

Net-A-Porter and Mr Porter have launched a new try-before-you-buy service called Style Trial, an invitation-only initiative geared towards its most loyal spending customers.

The exclusive service allows the online retailers’ top spending customers – or “extremely important people” (EIPs) – to order up to 30 pieces to try on at home during a seven-day trial period before committing to make a purchase.

The items can be chosen by a customer or can be a curated selection from the retailers’ Personal Shopper team according to a brief.

Payment is taken automatically for the items the customer wishes to keep while unwanted items are collected immediately.

Meanwhile, in cities where premier delivery is available, EIPs will be able to schedule consultations and appointments with a member of the Personal Shopper team, who will arrive at their door with a fully merchandised rail of clothing and a jewelry and watch case featuring a personalised selection of brands, styles and hard luxury to try.

EIPs will also be gifted a silk, monogrammed robe during the fitting while they are given expert advice on their existing and future wardrobe by their Personal Shopper.

London is one of the handful of cities, and the only one in Europe so far, that offers premier delivery for Net-A-Porter and Mr Porter customers.

“We are incredibly proud to offer a truly elevated personal shopping service to our EIPs,” the online retailers’ president Alison Leonhis said.

“We are always looking to further enhance customer experience at Net-A-Porter and Mr Porter and these new bespoke offerings are the next innovative step in better serving our customers within the comfort of their homes.”

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