// Samsung to launch M-Series range in India
// It plans to double online mobile sales in the country
// This comes as Chinese rival Xiaomi overtook it in market share in the region
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Samsung is planning to double its online mobile sales in India, the world’s second largest mobile-phone market, by releasing three new budget smartphones.
Its new M-series is expected to consist of three new phones, the M10, M20 and M30, all of which will include dual rear cameras, a rear mounted fingerprint sensor and Samsung’s new “Infinity-V” display.
The move is an attempt to regain market share from its key rival in the region Xiaomi, which overtook Samsung’s Indian market share in the final quarter of 2017 and held its lead in two of the three quarters for which data is available in 2018.
Its M-series is due to launch in India at the end of January, selling exclusively through Samsung’s own website and through Amazon’s Indian arm.
“The M series has been built around and incepted around Indian millennial consumers,” Samsung head of Indian mobile business Asim Warsi told Reuters.
He added that he intended to double online sales in the region, and revealed that online sales currently account for a double-digit percentage of Samsung’s overall mobile phone revenue.
The technology giant also sells its phones through 250,000 retail outlets and more than 2000 standalone stores in India.