“Takeback Wednesday” expects 80% returns increase

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Return transactions are predicted to increase by 80 per cent on the first working day of the year as Brits scurry to offload unwanted items on “Takeback Wednesday”.

January 2 is expected to take in a whopping 75 per cent of clothing returns, and 42 per cent electrical goods returns, according to a Royal Mail study.

At least 60 per cent of online shoppers have reported they would not use a retailer again if their returns experience proved difficult.

Over 34 per cent of Brits who return items have used the “try before you buy” service.

Royal Mail also revealed that 53 per cent of consumers who returned clothing or footwear have said their most common reason was the item did not fit.

“January is the busiest time of year for returns. Having an easy way to return online purchases is a crucial part of the online shopping experience,” a Royal Mail spokesperson said.

“For retailers, ensuring their returns experience is in line with consumers’ expectations is incredibly important.

“With 17 per cent of global retailers already adopting a ‘try before you buy’ model, it’s important to consider putting try before you buy at the heart of your returns offering – and staying one step ahead of your competitors when it comes to customer satisfaction.”

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