// Asda identified as as the worst supermarket for online deliveries by Which?
// 55% of survey participants complained of a substituted item in last order
// Ocado crowned as online champion
Asda has been labelled as the worst supermarket for online delivery according to a new Which? survey.
Shoppers told the consumer lobby group that they had been receiving their deliveries with items missing or substituted for the “next best thing” if it had not been available.
They complained that Asda had been swapping parsley for basil, and red wine vinegar for red wine.
A total of 55 per cent of shoppers complained about their experience by reporting that at least one substitution took place in their order.
Which? said that food quality was one of Asda’s issues due to the quality of both own-brand products and fresh ones being rated just one and two stars respectively.
Meanwhile, online grocer Ocado was crowned as the leader of online shopping, receiving five starts for its deliveries and range of products.
Waitrose topped the list for the best experience while in-store shopping, and this was attributed to store layout as well as staff availability.
Marks & Spencer fell in at second place, followed by discounters Aldi and Lidl which both beat the Big 4 supermarkets.
“Our survey shows that while the big four are failing to consistently give customers the high-quality experience they deserve, both in-store and online, no supermarket is getting everything right,” Which? magazine editor Harry Rose said.
“The big supermarkets really need to up their game if they’re going to keep their customers coming back.”
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2 Comments. Leave new
You are not kidding.
Its 20:40, have been waiting for a shopping delivery since 09:00 this morning.
Now trying to fob me off with a delivery for the next day.
Worst delivery service ever.
They did the same to me. Substituted cod in breadcrumbs at 260g instead of 4x cod in parsley sauce at 550g. Then half the delivery did not show up and the driver lied to me saying they will bring the rest the next day. Meantime he went back to his cab and put the 31 missing items down as returned? My mum is seriously ill and bedbound so deliveries are important the only company to be consistent and reliable has been morrisons. What I also object too is asda taking my money for the full shop when they new they can’t deliver before it left the depot. So not only do they get to waiste my time but they get to make interest on my money as it seems weird it takes 5 days to get it back and only a few hours for them too take it from you!!